Soul Style’s intention is to enhance your team as well as bring strategic value to your company.
We are committed to guide and support individuals and organizations in building trustworthy brands and brand messages.
Every aspect of your brand determines if you will be successful, from the brand story, name, packaging, visuals, events to the placement.
We want your brand to emanate characteristics that build trust and authority
so people will sign up and develop a long and intimate relationship with you and your products.
We will work to uncover the unique selling proposition (USP) of your brand and develop all the necessary components
to be effective in taking your company from a niche, to national, to an international, profitable brand in the market.
Naming, tagline + messaging
Logo + visual identity
Packaging + point-of-sale
introducing additional products and packaging that specifically will enhance and complement the company’s pre-existing product line as well as to create new programs
creating strategic alliances and joint ventures with companies and affinity groups in various industries
secure retail promotions, collaborations, clinical studies and paid endorsements
story development, pitching and distribution of press materials to consumer, trade and business media in print, radio, TV and online, including bloggers reprints
STRATEGY + POSITIONING
Industry + competitive analysis
Target audience analysis
assisting with design elements of collateral materials: website, brochures,business cards
SALES & DISTRIBUTION
assisting in generating revenue through retail sales, in a wide variety of markets: big box, mass retailers, prestige retailers, QVC, HSN, infomercials, direct response and catalogs
distilling core messages and develop impactful language for verbal and written communication
creating hard copy and digital information packets for media use
ADVERTISING + DIGITAL
Digital + traditional campaigns
Website design + development
App UI/UX design
Media planning + buying
creating all written materials needed to communicate efficiently including press releases, pitches, advisories, byline articles, blog and social media posts
development of campaign ideas/marketing concepts/story angles
weekly updates & phone sessions, monthly reports and quarterly pr plans & recaps
appeal to the hearts and minds of relevant “media-genic” celebrities, experts, social sensations and mavens
creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and partners
utilizing and developing social media marketing, website and mobile design and development, app design and development, competitive analysis, blogging, seo and content
creating mass market, media campaign through the web, social media, print ads, radio, editorial, television
voice, strategy, posts, community building and engagement, as well as analysis for all platforms